Foakley is really an accepted word that websites openly sell “Foakley” glasses. For instance, Fake Oakley Sunglasses claims to be a US company having a US address, and sells Foakley Radarlocks for $13 – it has the Oakley logo at the top of the homepage but the word “Foakley” is all over the site, and it openly states the glasses are knock-offs. Of course, the site is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is far away from the only real website selling Oakley knock-offs. You can find Foakley sellers on Alibaba, DHgate, as well as other Chinese online merchants. A British cycle industry executive told BikeBiz that each of the riders in his cycling club who wore Oakley’s have, actually, been wearing Foakleys for at least the last several years.
Oakley is belonging to the $9bn Luxottica Number of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The audience also makes and distributes eyewear brands such as Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution it also dominates retail: it owns 7,000 stores all over the world, including Sunglass Hut, the current market leader. When pre-takeover, Oakley was starved of use of Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is in surgical device sales. He vlogs as “CyclingMaven”. Certainly one of his most widely used videos is on the technical merits of Foakleys. “We pay a premium for a lot of things in Australia. My Oakleys, with lenses, were pushing nearly AU$600. I stick them on a [bike storage] cage; within a few hours, these were gone.To replace them would be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the better of me, and I bought some. And also the quality was shocking – I couldn’t believe how good they were. For $30.
“Could they be made in the identical factory as Cheap Oakleys? I don’t know, but many people who purchase these fakes will rationalise it that way. Not everybody feels comfortable buying counterfeit products. “The anti-establishment side of me says, look, here’s a company selling pieces of plastic for AU$500. Within my mind, they’re ripping people off. I don’t care about the research and development. There’s always going to be somebody innovating. If Oakley would disappear off of the face of the earth tomorrow, various other company would replace them, and possibly wouldn’t charge as much money for his or her products. These companies bend people over; they take them to get a ride. Because situation I’ve got no problems with checking out the counterfeit product side of things.
“Whenever I handled Oakley glasses properties of friends I was thinking “these are merely pieces of plastic with many nice branding upon them.” I searched on eBay for “cycling sunglasses” and found a set that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. These people were about £8 each, delivered from China. They didn’t hold the Oakley branding on the photos on the eBay listing however, when the Jawbones arrived that they had Oakley branding, including “Made in the united states” stamped on the arms, and the oval Oakley emblem was where you’d anticipate seeing it. These people were indistinguishable from genuine Jawbones. They txkeay well (however the arm broke after a few months).
“The “Radarlocks” came with free lenses along with a case. They fitted rather well, and I’m still making use of them. “I tell other individuals they’re fake. There’s perverse satisfaction to get something cheaper than somebody else. I have no brand loyalty, I didn’t buy them for your cachet from the brand, I really want them to maintain the bugs away from my eyes, and never be upset after i inevitably lose them.
“After I see Oakleys in the wild I look at them critically. The company is diluted by all the fakes on the market. “I bought fakes because I actually have terrible trouble getting sunglasses which fit so I didn’t desire to spend a lot of cash on a testing purchase. £8 means they’re throwaway.
“I had a hot debate having a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in every sunglasses for less than £20 a lens. I took mine as a result of the medical physics lab inside my hospital, and also the chap who tests each of the equipment for that dermatology UV labs has got the machinery to check UV-A and -B. In addition, i took some expensive and real Ted Baker casual sunglasses, too. All of them passed 100 %.
“The lab manager said it was hard to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and needs to buy it from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded if you wear cheap sunglasses that’s not just a quite strong case at all.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My pals are indifferent; they don’t give a great deal of stuff. “There are some chaps in the club who will need to have the most recent expensive thing. I haven’t spoke with them about fakes, partly because I don’t wish to piss on their parade. “I really could afford to buy the real thing. The reason I don’t always is the same reason I purchase a £1 loaf of bread in Tescos as opposed to from an artisan baker and pay £20 for a loaf that’s been brought over from France that morning by private jet.
“You want something that does the task to get a reasonable amount of money. And also to me a couple of Replica Oakley Sunglasses for £100 or even more is excessive. “I’m prepared to spend large amounts of cash on a few things. This might not be rational, but it’s how I view things. “Terrorism, child labour? It hasn’t struck me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a tiny Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster in the day. Now it’s just quicker and easier to purchase from legitimate sources. “I understand the cost of the plastic in a kind of Oakley’s is simply a small a part of their costs, but I don’t want to pay for their marketing and their sponsorship, I am only willing to pay for the product.”