Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into their own TikTok app today. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a brand new interface but nonetheless retains the core feature of both apps: short-form videos up to just a few seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger technique to break into the united states market. In the first quarter of 2018, free tik tok followers no verification was the world’s most downloaded iOS app, according to a written report from US research firm Sensor Tower. TikTok will always be a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned through the platform because of her status as a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while others are debating how you can identify themselves moving forward: musically has become “tik tok” but i will almost always be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok may seem like the nearest thing we’ll get to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok will likely be missing a crucial part in the Musical.ly history, that was built on teens lip-syncing and dancing to music. All of the features to create karaoke videos are still there, but rebranding the app with an all new name and forcing the old Musical.ly users to migrate to a new platform is a move that could alienate the first community. It’ll be as much as the teens to determine whether TikTok’s popularity in China will translate to success in the united states.
The newest app will retain the most famous attributes of both platforms and existing users could have their account, content and fan base automatically migrated towards the new TikTok app, that will have a new logo and interface. The new app includes upgrades for instance a “reaction” feature that allows users to respond to friends’ videos directly from the cell phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to initiate a brand new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit due to the shared mission of both experiences – to make a community where everyone can be a creator.”
TikTok is a short-video sharing platform where users can view and produce quick videos using music, stickers and animations as effects. It absolutely was by far the most downloaded non-game app in the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will always be as being a stand-alone app.
As well as the new app, TikTok is launching a series of new creator programmes to offer users with technical support, performance insights and assistance with growth strategy. Additionally it is launching a new safety centre, “to build an internet experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users get more than tripled how much time they spend watching short videos within the last year, based on the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The number of monthly active users in short video apps in China, where Douyin competes with some other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according to the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to protect minors.