This small shop does online-only releases for marketers with limited funds. For $99, they’ll distribute your release to a healthy couple of sources and track the outcomes in one place. In addition, i found the client support quick and helpful, and Merrick Lozano, one of the founders, replied personally, adding a good “mom ‘n pop shop” feel.
The downside was the links within the release were designated “no-follow” through the sites that found the release, rendering the press release minimally valuable from a search engine optimisation perspective.
PRWeb – These people are a little more established, and it feels that way. I was assigned a sales rep immediately and was promptly upsold for their $200 distribution package, since the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release may have for my client.
The release got a little more pickup than what I saw through PRLeap, although the sites that ran the release weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously failed to add “rel=nofollow,” thus keeping SEO juice intact.
One thing that surprised me about PRLeap was the lack of reporting tools for online-only releases during writing. Once I asked my PRWeb rep how better to report on where my press release was picked up, he suggested searching Google.
PR Newswire – It is a real-deal newswire distribution toolset. To be fair, the press release I submitted via PR Newswire cost north of $700 before targeting accessories (i.e. targeted lists of journalists), plus it went out within the live newswire to press rooms around the country, while I tested out your other services for online-only releases, so jwzeam comparison isn’t supposed to have been an apples-to-apples look at best press release distribution service is the best value.
PR Newswire vets its users heavily. I had to submit various documents and prove I have a genuine company to achieve approval for service, but when I was aboard, I was assigned a sales rep and an account manager, both of whom were helpful and reasonably quick to respond to my inquiries.
My client’s press release was acquired on over 230 websites. With 4 links for their site inside the press release, that can be done the math – that’s a fairly solid linkbuilding effort!
Now, below are a few best practices for press release distribution. The very best days to deliver are Tuesday, Wednesday and Thursday. Earlier is better than later, but avoid the close and open of the market, 9:30 am and 4:30 pm Eastern. Off times may help (10:08 am instead of 10:00 am). It’s advisable to have 1 link for every 100 words of your own release, roughly. Too many links can come off as spammy. For SEO value, work in links to your site using text that describes what you do. If you’re Venturebeat, don’t link the term “Venturebeat.com” within your press release – try to make tech news or innovation news area of the link.